• Latest
  • Trending
Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

March 27, 2023
Venugopal Naidu Appeals to Citizens to Join Gau Rashtra Yatra

Venugopal Naidu Appeals to Citizens to Join Gau Rashtra Yatra

July 9, 2025
Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland

Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland

July 7, 2025
Public Bytes TV: Revolutionizing Indian News with Multilingual Power

Public Bytes TV: Revolutionizing Indian News with Multilingual Power

June 7, 2025
Lotus Derma Botanics Enters the Skincare Arena

Lotus Derma Botanics Enters the Skincare Arena

May 28, 2025
Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

Pahia: A Mohali-Based Startup Empowering Street Vendors with Technology

May 23, 2025
Kingston Powers Tomorrow: Enabling the Future of AI with High-Performance Solutions at COMPUTEX 2025

Kingston Powers Tomorrow: Enabling the Future of AI with High-Performance Solutions at COMPUTEX 2025

May 22, 2025
Tvara Superfood Launches India’s First Daily Seed Cycling Blends for Female Hormonal and Chakra Nourishment

Tvara Superfood Launches India’s First Daily Seed Cycling Blends for Female Hormonal and Chakra Nourishment

May 22, 2025
House of Jewels Rebrands and Launches Online: Vinaya Verma’s Side Hustle Now a Sparkling Digital Brand

House of Jewels Rebrands and Launches Online: Vinaya Verma’s Side Hustle Now a Sparkling Digital Brand

May 21, 2025
Aveya IVF & Fertility Center: Pioneering Accessible Parenthood with Fertility Solutions

Aveya IVF & Fertility Center: Pioneering Accessible Parenthood with Fertility Solutions

May 14, 2025
Rice Over Bread: How Lenexis Foodworks Captured India’s Chinese Food Market

Rice Over Bread: How Lenexis Foodworks Captured India’s Chinese Food Market

May 14, 2025
MarkSimpl Technologies: Redefining Trademark Protection with AI-Powered Intelligence

MarkSimpl Technologies: Redefining Trademark Protection with AI-Powered Intelligence

April 9, 2025
Lotus Herbals Launches Multimedia Campaign for Safe Sun Ultra Rx Sunscreen Serum SPF 60+

Lotus Herbals Launches Multimedia Campaign for Safe Sun Ultra Rx Sunscreen Serum SPF 60+

April 3, 2025
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News
Friday, July 11, 2025
  • Login
Bihar Live
  • Home
  • Bihar
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
    • Music
  • Lifestyle
    • Health & Fitness
    • Fashion
    • Travel
    • Food
      • Recipes
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
No Result
View All Result
Bihar Live
No Result
View All Result

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Bihar Live by Bihar Live
March 27, 2023
in Business
0
Partho Dasgupta talks about the growing popularity of social media influencers as a news source
Share on FacebookShare on Twitter

Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light.

Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh Bachchan. The craze for Bollywood actors has seen a significant decline as social media has emerged. Why? Well, today influencers have become celebrities. They seem to have a lot more influence over Aam Janata than any media personality. The millennials and gen-z today get their news from social media instead of news channels.

YOU MAY ALSO LIKE

Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland

Public Bytes TV: Revolutionizing Indian News with Multilingual Power

The bite-sized news shorts on social media platforms are much preferred by today’s generation than sitting in front of the TV at prime time. Influencers today are representing each and every field and news media is one field that has seen a transformation since the advent of these influencers and social media. the fact that influencers can monetize their channels to create revenue has made it all the more attractive “today people simply subscribe to Youtubers to get news. The amount of research that some of the Youtubers do for their content is truly commendable and I think this is what people like. They are wary of the overhyped news on TV channels and prefer simple and straight news format by influencers.” Shares Partho Dasgupta Ex-CEO of BARC India and Presently Managing Partner, Thoth Advisors.

With the median age of India’s population at 29, most of the people using social media are young. With 658 million social media users in India in 2022, the number is constantly growing and so is the problem of unverified/fake news. Some of these social media personalities have more following than media houses and cater to the younger population in comparison to the television audience. For example, Dhruv Rathee, who comments on the Indian political landscape through his YouTube channels has garnered an audience of 10 million subscribers. Another news YouTube channel the Lallantop has 24 million subscribers!

Not only in the field of news media, but in general also influencers have made their fan base on social media sites. Virat Kohli has amassed 241.7 million followers on Instagram which makes his reach more than most of the media houses! This just goes to show that celebs today have the ability to grab more eyeballs and talk directly to the audience in comparison to established media channels.

If we look at the top 50 most subscribed YouTube channels 18 of them are from India. Even in the top three, two of them (T-series and Sony entertainment) are from India. This shows the strength of the Indian audience and their reach. Out of these 18, Zee Tv and Aj Tak are the only two news media channels that have made it to the top 50 in the world. The rest 16 are also media houses but mainly for entertainment or music.

“However one thing that needs to be kept in mind is that we are comparing giant media houses to individual creators which seems unfair. Even though they may not be at par with Zee or Aj Tak in terms of followers, the fact that one individual has a following of 10 m shows the kind of reach influencers have,” explains Partho Dasgupta BARC Ex CEO.

Today influencers are more in tune with the needs of the audience and conducting on-ground surveys. Their reach is directly proportionate to their content. If the people like their content their reach increases and vice versa. They also get real-time feedback on their content which helps them in evolving at a faster pace, unlike big media houses. Influencers have two-way communication with their audience which sometimes the anchors in the newsroom lack.

With recent attacks on various media houses regarding their ethics and their loyalty towards certain political parties, influencers seem to have filled the gap created for dissent. It doesn’t mean that these influencers are not corruptible, but their popularity shows that there are people who are consuming their content and supporting them. However, with power comes responsibility.

Influencers must be cognizant of their effect on the population and must dispense information most professionally. In this era of influencer marketing, it seems like influencers hold more power over the audience than traditional news media.

Tags: Ex-CEO of BARC IndiaMedia housesPartho Dasguptasocial media influencersThoth Advisors
ShareTweetSharePinSendShareSend
Previous Post

Sakif Shamim Person of the Year

Next Post

Studywoo launch “One stop solution for students’ education needs”

Bihar Live

Bihar Live

Related Posts

Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland
Business

Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland

by Bihar Live
July 7, 2025
Public Bytes TV: Revolutionizing Indian News with Multilingual Power
Business

Public Bytes TV: Revolutionizing Indian News with Multilingual Power

by Bihar Live
June 7, 2025
MarkSimpl Technologies: Redefining Trademark Protection with AI-Powered Intelligence
Business

MarkSimpl Technologies: Redefining Trademark Protection with AI-Powered Intelligence

by Bihar Live
April 9, 2025
Lighting Up Bihar: The Inspiring Journey of Parhelion Energy
Bihar News

Lighting Up Bihar: The Inspiring Journey of Parhelion Energy

by Bihar Live
August 28, 2024
Kshitij Polyline Ltd Expands Reach as Leading Manufacturer, Supplier, and Exporter in India
Business

Kshitij Polyline Ltd Expands Reach as Leading Manufacturer, Supplier, and Exporter in India

by Bihar Live
July 20, 2024
Next Post
Studywoo launch “One stop solution for students’ education needs”

Studywoo launch "One stop solution for students' education needs"

Custom home construction company jade homes

Founder of Jade Homes Arnab Ghosh made home construction easy and in your control

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

No Result
View All Result

Recent News

Venugopal Naidu Appeals to Citizens to Join Gau Rashtra Yatra

Venugopal Naidu Appeals to Citizens to Join Gau Rashtra Yatra

July 9, 2025
Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland

Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland

July 7, 2025
Public Bytes TV: Revolutionizing Indian News with Multilingual Power

Public Bytes TV: Revolutionizing Indian News with Multilingual Power

June 7, 2025
Bihar Live

Bihar Live, digital news and story platform bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

Recent News

  • Venugopal Naidu Appeals to Citizens to Join Gau Rashtra Yatra
  • Dr. Shruti Dutt Shines as Esteemed Panelist at Viksit Bharat Conclave 2047 on 25-26. June in the Parliament, Edinburgh Scotland
  • Public Bytes TV: Revolutionizing Indian News with Multilingual Power

Follow us on Google News

July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jun    
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News

© 2022 Bihar Live - Design and Developed by Brand Maker RD.

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Bihar Live - Design and Developed by Brand Maker RD.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In